Big 92.7 FM is poised to create history with its pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment.
Big 92.7 FM has the capacity to touch every fifth Indian across the country - every third urban Indian and one in every eight Indian in the rural areas. In short, Big 92.7 FM will have the largest coverage from any private radio channel in the country.
The Brand – It’s positioning and unique content
To address the competitive nature of Radio as a medium and to ensure the Stations stands out from the clutter; Big 92.7 FM has undertaken extensive research and in-depth analysis of the likes and dislikes of the listeners before putting together its innovative programs. Unique Auditorium Music Tests (AMT's) have been conducted across all cities and over 1000 songs run past the sample audiences to verify both local flavor and city-connect. Based on these findings, the station will air tunes, 40% of which will be exclusively heard only on Big 92.7 FM. The music played will span eras and genres so that it appeals to all. In blind tests conducted among different audience segments, the music mix of Big 92.7 FM was preferred over that of existing FM stations.
Besides innovative and fresh content, Big 92.7 FM has lined up a stunning array of RJ's who will be the voice and personality of the channel. The RJ's have been selected after a careful and selective nationwide hunt.
Big 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener's time management and health.
Another important content strategy of the Station is "Acknowledgement of local heroes in our Society". Big 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
The Infrastructure
Big 92.7 FM will not just be a big brand, but a big station as well. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. The overall manpower strength will stand at 1000 employees nationwide. The IP protocol technology being utilized for Big 92.7 FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia.
Big 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. The transmitters have the capability of back up play time of four hours of music or pre-programmed content in case of any link failure. The highlight of Big 92.7 FM will be a web-based Media Monitoring Center (MMC) at Mumbai to monitor all the 45 stations live and provide round-the-clock hands on solutions and technical support.
